You’ve worked diligently to build your online presence: your website; your social media strategy and profiles; and your search engine optimization (SEO). You can be found on the web for sure — but is all that content positive and reflective of your efforts? Is some content working against you? Do you even know what’s lurking out there? This presentation will include some techniques to: Discover the volume and location of content related to you on the web; manage online content; mitigate negative feedback content; communicate effectively in confrontational web dialog.

Subject
Organizations, Protective coatings, Materials, Stagnation, Tape, Materials performance, Saturation, Industries, Tools, Leadership, Engines, Construction, Damage
© 2013 Association for Materials Protection and Performance (AMPP). All rights reserved. This work is protected by both domestic and international copyright laws. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of AMPP. Positions and opinions advanced in this work are those of the author(s) and not necessarily those of AMPP. Responsibility for the content of the work lies solely with the author(s).
2013
Association for Materials Protection and Performance (AMPP)
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