So there you are in the laboratory, a coatings formulator in the modern age, pondering an exciting challenge in the realm of protective coatings, where a real sense of scientific wonder often prevails. The crucial task at hand? One that's been around in one form or another since the late 1980s to the present. You must address head-on the sometimes perplexing regulatory position of volatile organic compounds (VOCs); produce high-performance coatings that are easy and safe to apply; keep the costs down without detracting from in-service performance; do your stint for the environment in particular and the planet at large by complying with VOC regulations without inadvertently introducing something worse; strengthen your company; and delight your customers. No mean feat in creative problem solving. After all, what innovative design goals could be more stimulating or rewarding? Headline stuff in molecular engineering: Get a Green "A" Grade.

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