Selling Up and not Selling Out is all about being selective regarding how you conduct your painting contractor business. You can charge more and thus generate higher profits for each job by following a sound business formula. Careful consideration and decisions must be made on how you want your business positioned (your branding); which customers you want to target; which products and services you will use; and which market conditions are most relevant to your business. Extra profit results when you effectively communicate your business’ mission to your employees and deliver that promise to your customers.

Subject
Organizations, Quality management, Protective coatings, Coatings, Materials, Objectives, Trends, Customers, Color, Operations management, Contractors, Training, Paints
© 2007 Association for Materials Protection and Performance (AMPP). All rights reserved. This work is protected by both domestic and international copyright laws. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of AMPP. Positions and opinions advanced in this work are those of the author(s) and not necessarily those of AMPP. Responsibility for the content of the work lies solely with the author(s).
2007
Association for Materials Protection and Performance (AMPP)
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