Users can optimize profits by attracting alternatives to tender requirements that draw upon the experience of Producers to recommend solutions to needs that general consulting engineers or in-house specialists will often not have considered. Producers have access to the huge market variety requested by Users, this can lead to solutions to a specific need that draws upon a related but different experience from the Producer that can be applied to the specific instance of need for the User. Three case histories are briefly reviewed:- Reverse Taper Anode, Pyramid Anode and the Double Length Anode, each indicates that User/Producer collaboration can be extremely healthy for the bottom line.

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