The Pittsburgh Paints Company (Cranberry Township, Pennsylvania, USA) has unveiled its new logo and tagline, symbolizing the Company’s 150-year history of expertise and legacy. The new identity reflects the trust and innovation that customers expect from Pittsburgh Paints Co. and combines it with the fresh, new chapter of becoming an independent leader in the paint and coatings industry in North America.
All paint products currently in the PPG Paints product family will be rebranded, beginning this year, including the well-known Speedhide and Manor Hall paint lines. Product formulas and quality that our customers know and expect will not change. Exterior signage at U.S. Pittsburgh Paints Co. retail locations will be rebranded over time with the new identity. Retail locations in Canada will remain unchanged.
“Priming you for success,” the Company’s new tagline, is a testament to Professional and Do-It-Yourself customers, large and small, and the Company’s commitment to helping them achieve their goals.
“Our logo is a fresh take on the heritage of the ‘Drippy P’ that our customers recognize and reference,” says Jenny Burroughs, chief marketing officer for Pittsburgh Paints Co. “The new P combines our legacy with our new chapter as a now independent company.
“In just a few words, our tagline clearly demonstrates our dedication to our customers through expertise, hustle, vision, and partnership for growth,” adds Burroughs. “Whether it’s a product, a service, or problem that we’re helping to solve, we want to be the one to empower those who build, create, and protect.”
“Building off of our rich and unparalleled history, we are embarking on a new path forward,” says Brian Carson, CEO of Pittsburgh Paints Co. “A new visual representation of who we are is important not only for our customers, but also for our customers, employees, and communities. Just like a fresh coat of new paint can transform a space, our new logo is a launch pad for our future. We intend to make our mark in the vibrant and ever-changing paint sector. Our logo and tagline are just the beginning.”
“This year marks 150 years of expertise for our company, but we feel like we’re just getting started as we innovate not just for today, but also for tomorrow,” continues Carson. “We are on a mission to empower those who build, create, and protect with the products, services, and expertise they need to succeed. We will deliver on our mission by being relentless in our pursuit and driving to help our customers finish their visions. We’re building on our history and expertise, and our hustle will drive growth for us and our customers.”
To learn more about the new logo and tagline, watch the video.
Source: The Pittsburgh Paints Company, www.pittsburghpaintsco.com.
