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AkzoNobel Names Protective Coatings Vice Presidents for its North America East and West Regions

January 9, 2025
AkzoNobel’s protective coatings business is pleased to announce that Scott Doering and Fernando Macedo have been appointed as Vice Presidents overseeing the International® and Devoe® protective coatings brands within the North America East and West regions. The appointments follow AkzoNobel’s recent global re-structuring intended to better align senior management under a customer-centric business model.   

Doering will lead the North America Eastern Region, and Macedo will lead the West Coast and Latin American Region. Both are responsible for setting the growth strategies for each of their respective regions in North America and all customer market segments within oil and gas, water and wastewater, chemical processing, power, mining and high value infrastructure. Working closely with their regional managers, Doering and Macedo will ensure a superior standard of customer and technical service, while identifying new market opportunities, technology growth, and expansion of the brand’s network of International® Protective Coatings Centers (IPCC). 

“I’m delighted that the new structure will allow a more hands-on interface with customers,” said Doering. “As a company, we’ve always taken pride in the quality of our protective coatings products and service. However under this new model, I’m confident that our customers will see more real-time involvement with their businesses, as well as unsurpassed customer and technical support across their buying experience.”  

Doering is a coatings industry veteran of more than 30 years and a NACE Certified Coating Inspector #4134. He joined AkzoNobel in 2005 and has served as Protective Coatings Regional Manager Central Region, Vice President Marine East Coast North America, and Vice President Protective Coatings Business Development North America, until his recent appointment. Doering will serve all areas east of the Rocky Mountains.

“AkzoNobel has a long and proven history with their International® and Devoe® protective coatings brands,” said Macedo. “That’s because the company continually seeks new and sustainable ways to better serve our focus markets and customers. Under this new business model, AkzoNobel continues to do just that.”

Macedo has served the coatings industry for 28 years. He joined AkzoNobel in 1991 as Marine Sales Manager for Mexico. He was soon promoted to General Manager Mexico, Regional Manager over Panama, Venezuela and Mexico, Regional Manager Mexico and Latin America, Vice President Protective Coatings US Gulf and Mexico, South America General Manager, and South America Regional Director, until his present appointment. Macedo will serve the US West Coast including Alaska and Hawaii, as well as Mexico and Latin America (Venezuela, Brazil, Ecuador and Caribbean).  

For more information on the International® range of protective coatings, linings and fire protection products, visit www.international-pc.com.
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