Lubrizol Introduces New Wood Coatings Mobile App

The Lubrizol Corporation introduces a new mobile application - the Wood Coatings Product Guide - designed to help formulators of wood coatings identify advanced Lubrizol chemistries that help achieve a wide-range of performance needs.

"We are very excited to launch this new mobile app", explains Dan Latas, global market segment manager, Lubrizol Performance Coatings group. "Formulators have often inquired about an electronic tool capable of simplifying the process of finding the right materials to solve their unique coatings challenges, and now one is available. The Wood Coatings Product Guide app allows formulators to search for the best chemistries for their coating products based on their application, the type of coating and their most important performance attributes."

The app is easy to use and allows users to narrow product recommendations by global location, preferred coating system (solvent-borne, water-borne or EB-UV), coating type (primer, sealer, stain, topcoat), technology type (dispersants, surface modifiers or resins/binders), desired performance benefits and more. A list of available coating technologies that meet those search criteria is displayed. Users can further access detailed information such as product descriptions, literature, technical data sheets, as well as request product samples.

"We expect the app to get a lot of attention and use," continues Latas. "This is just a beginning, but we think it's a significant step forward. We look forward to users sharing feedback that can make the tool even better in the future."

For more information: (216) 447-5000.