Jon Kopp is the owner of Quality Epoxy, which describes itself as the longest running, privately owned and operated concrete floor coating company in Arizona. The company has operated for 27 years, all without employees!
Along with his wife and co-owner, Monica, they believe the key to their success is taking a hands-on approach to every job. That builds trust with clients and other stakeholders.
“We’re a husband-and-wife team, and people just absolutely love that,” Kopp said. “I get that compliment at least three times a week. We also have the best Google reviews in the floor coatings industry, globally. We have just under 700 at a perfect score. In all fairness, it’s because our reviews are a representation of us, as opposed to employees who show up to the jobsite.”
Jon credits Monica with being able to handle a variety of roles and tasks, including numerous work phases at the jobsite.
“If you want to be successful, hire a woman,” Kopp advises.
Education, Not Sales
For Kopp and Quality Epoxy, it is critical to keep operations simple and transparent.
“I’ve never considered myself as a salesperson,” said Kopp, whose current specialties include polyaspartic flake floors and solid-color polyurethanes. He phased out of metallic floors a few years ago.
“The approach that I take is, I’m an educator,” Kopp said. “Just be straightforward and honest. I try to educate the people who reach out to me, and then, I hope they make the right decision. And because I do the work myself, they can tell that I know what I’m talking about.”
Potential customers can also see what Kopp is talking about by going to Quality Epoxy’s Instagram page. The company boasts a stunning total of more than two million followers, which does more for brand awareness than any marketing hire could.
“I am really big on videoing our work from start to finish,” said Kopp, whose reels are also populated to his company’s website at qualityepoxy.com. “Our industry is extremely visual.”
No-Look Policy
As a sign of good faith, Kopp tries to avoid looking at jobsites beforehand, with some exceptions for commercial jobs.
“One thing I do extremely differently, I do not look at our jobs,” Kopp said. “If you’re really good, and you know what you’re getting into, there are just two basic questions that you need to ask your potential customer. ‘What city are you in,’ and ‘do you have an existing coating on the floor?’ Based upon the answers of those two questions, why can’t you just be straight up and honest and give your customer what the price is per square foot?”
“I tell my customers, ‘Look, I don't have any salespeople. I’m not going to try to upsell you on every single knick-knack I might see.’”
Know Your Niche
Over three decades in the business, Kopp says he has seen explosive growth in coatings specialists around his home market of Phoenix. Based on all the options, that makes quality work even more important since there’s no shortage of competitors.
“Customers are more concerned now about longevity, quality of work, and making sure they’re going to hire the right person for the job,” said Kopp, who prioritizes his relationship with polymers specialist ASTC Global to secure materials with optimal quality.
“The owner of the company is also a Ph.D. chemist,” said Kopp, who knows Arizona’s climate well and seeks out different properties depending on when a job is being completed. “They have a lot of different speeds for what I use, and it’s super convenient. Sometimes you need to think outside of the box.”
Finally, Kopp sticks to jobs within his personal areas of expertise.
“Do not try to be a jack of all trades, master of none,” Kopp advises. “Stick with your system, and market yourself based on that. I am strictly a niche.”
Editor’s note: This article also appears in the May 2025 print issue of CoatingsPro Magazine. Reprinted with permission. For a recent case study profiling Quality Epoxy’s work, check out “The Epoxy Duo” on page 36 of CoatingsPro’s January 2025 print issue.
